Craig Fuller, CEO of FreightWaves, expresses optimism about the freight industry’s prospects for the second half of 2025. Drawing from the latest SONAR data and global trade trends, Fuller anticipates a significant market recovery following a prolonged downturn.FreightWaves+6FreightWaves+6FreightWaves+6
According to Craig Fuller, supply networks are experiencing extraordinary volatility at the moment.
“With Trump, you can never be sure if he will follow through. However, they might decide to take action. You simply never know. Speaking on the erratic nature of tariff announcements that are changing global supply chains, the founder and CEO of FreightWaves stated, “That’s the problem.”
Fuller most recently made an appearance on State Street Markets’ weekly podcast, “Street Signals,” which examines macroeconomic and market trends. Tim Graff, head of macro strategy for Europe, hosts the program and brings together traders, strategists, and business executives to discuss the latest events in the financial markets.
🔍 Key Factors Behind Fuller’s Optimism
1. Market Fragmentation Offers Opportunities
Fuller highlights the freight logistics industry’s fragmented nature, with approximately 400,000 trucking companies operating in the U.S. alone. This fragmentation presents challenges but also opportunities for data-driven strategies to optimize operations and gain a competitive edge.
2. Tariff Adjustments and Trade Policies
Recent announcements regarding tariffs, such as President Trump’s proposed 50% tariffs on EU goods, have introduced volatility. However, the delay in implementation provides businesses time to adapt, potentially stabilizing the market in the latter half of the year.
3. Data-Driven Insights from SONAR
FreightWaves’ SONAR platform offers real-time analytics on freight volumes, rates, and market conditions. Fuller believes that leveraging such data will be crucial for companies to navigate the evolving landscape and capitalize on emerging opportunities
Industry Fragmentation Presents Opportunities
The U.S. freight logistics sector is notably fragmented, with approximately 400,000 trucking companies operating nationwide. This fragmentation, while presenting challenges, also offers opportunities for data-driven strategies to optimize operations and gain a competitive edge.
